The Good Campaigner is a consultancy run by Emily Armistead. We use our background working in advocacy and campaigns to support not-for-profit organisations and local government.


TGC provides a range of services including:

  • campaign training
  • meeting facilitation
  • devising advocacy strategies
  • advising on organisational effectiveness
  • issue scoping and research
  • overseeing campaign delivery
  • monitoring and evaluation.

We work remotely with organisations across the world and directly with clients in the UK where Emily is based.

“Emily is incredibly insightful, thorough and constructive. Her critical analysis of the global community mapping project we engaged her in was of impressive quality. She worked highly efficiently to undertake scores of interviews and synthesise the analysis into clear, to the point recommendations for moving forward. She is professional and personable and I wouldn’t hesitate to recommend her to other potential clients.”  Sarah Roberts, Greenpeace International

“Emily is great to work with and is a very seasoned campaigner that you can trust.” Barbara Stoll, Greenpeace UK

Find out more about Emily.